Fitness & Beauty » Care for Your Lingerie

New Year is the perfect time to set resolutions that uplift your spirit, boost your confidence, and celebrate self-love. One of the most empowering ways to start 2025 is by redefining your relationship with lingerie. Far beyond being just an outfit underneath, lingerie plays a pivotal role in how you feel about yourself. Here are five resolutions to embrace body positivity, explore new styles,...

When it comes to lingerie, comfort is the biggest concern for our all customers. Although our brand is widely recognized for prioritizing comfort, we’ve introduced a dedicated Everyday Essentials series to better meet the specific needs and concerns of our customers. Whether you’re heading to work, running errands, or relaxing at home, the right lingerie should make you feel supported and comfortable all day....

In the world of E-commerce, where online buying is very common, customer feedback becomes vital for guiding new buyers. At IFG, a leading lingerie manufacturing company in Pakistan, we understand the importance of customer stories and testimonials. Our commitment to excellence is mirrored in our sister brand, Poppy, and together we strive to create intimate apparel that not only meets but exceeds your expectations....

Lingerie has long been a symbol of femininity, comfort, and confidence. Over the years, the evolution of lingerie has reflected changing societal norms, advancements in fabric technology, and the diverse needs of women. At IFG, we pride ourselves on offering a range of lingerie that combines the best of classic design and modern innovation. Let’s take a journey through some of our most beloved...

As the world becomes increasingly aware of the environmental impact of fashion, more consumers are looking for sustainable options that align with their values. At Poppy, we are committed to providing beautiful, comfortable lingerie that is also eco-friendly. Our sustainable lingerie collection features pieces made from environmentally responsible materials without compromising on style or comfort. Here, we introduce some of our standout sustainable pieces...