Fitness & Beauty

Being introduced to the world of lingerie as a teenager can be both exciting and overwhelming. With the vast variety of styles and fabrics, it's important to make informed choices that prioritize comfort, confidence, and personal expression. So, here are ten do's and don'ts to guide teens in selecting the perfect lingerie: 1. Do Prioritize Comfort Comfort is always a top priority for every...

Many people aren’t aware of the causes, prevention, and solutions for sagging breasts. Sagging breasts are a common change in breast appearance that many women go through, particularly as they age. While it's a natural cosmetic change, some women may not be comfortable with it. As breast volume decreases, the skin and ligaments (known as Cooper’s ligaments) that were once stretched lose elasticity over...

The Science of Fabric and Comfort: Redefining Intimate Wear At IFG, we know that true confidence starts with how you feel, and that feeling begins with the fabric next to your skin. But there are some factors that influence fabric’s comfortability. Let’s unravel the science behind fabric and comfort, and see how it shapes the way we design lingerie that feels as good as...

On a vacation or a business trip, packing can quickly become overwhelming. Between the clothes, shoes, and toiletries, it’s easy to overlook the importance of selecting the right lingerie. But when done right, choosing travel-friendly lingerie can help you pack light, save space, and ensure maximum comfort throughout your journey. Here’s a comprehensive guide to help you pick and pack the perfect lingerie for...

When you think about strength training, your focus might be on choosing the best gym attire like moisture-wicking bottoms, comfortable tank tops, and sturdy trainers. But there’s one piece of apparel often overlooked yet equally critical: lingerie. Yes, what you wear underneath your gym clothes can make a significant difference in your performance, comfort, and confidence during workouts. The Foundation of Comfort and Support...

When it comes to finding the perfect bra, women with smaller busts have a unique set of preferences and needs. The right bra can do wonders for enhancing your natural shape, providing support, and boosting your confidence. Whether you’re seeking comfort, subtle lift, or a touch of elegance, choosing the right bra is essential. Here, we explore some of the best bra styles we...

Unraveling Common Misconceptions About Lingerie When it comes to bras, myths and misconceptions abound. From fit to function, many of us hold beliefs that aren’t entirely accurate. Today, we’re diving into the most common bra myths to separate fact from fiction. Along the way, we’ll explore how choosing the right products, like those from Poppy, IFG, and Triumph, can help you make confident, informed...

New Year is the perfect time to set resolutions that uplift your spirit, boost your confidence, and celebrate self-love. One of the most empowering ways to start 2025 is by redefining your relationship with lingerie. Far beyond being just an outfit underneath, lingerie plays a pivotal role in how you feel about yourself. Here are five resolutions to embrace body positivity, explore new styles,...

When we think of lingerie, words like alluring, confident, and stylish often come to mind. However, there’s much more to lingerie than meets the eye, especially when it comes to the soft lace variety. This delicate yet durable fabric has redefined the world of intimate wear, offering a unique blend of elegance and comfort. Beyond aesthetics, soft net lingerie has several hidden benefits that...

We’re excited to introduce a new accessory designed for your convenience and comfort. Whether you’re wearing a backless dress, a strapless top, or a lightweight fabric, silicone nipple covers are the ultimate accessory to ensure you look flawless without compromising on comfort. Here, we delve into what silicone nipple covers are, who can benefit from them, and why they are a must-have for every...

When it comes to lingerie, comfort is the biggest concern for our all customers. Although our brand is widely recognized for prioritizing comfort, we’ve introduced a dedicated Everyday Essentials series to better meet the specific needs and concerns of our customers. Whether you’re heading to work, running errands, or relaxing at home, the right lingerie should make you feel supported and comfortable all day....

A cluttered lingerie drawer is not only frustrating but can also damage delicate fabrics and make it harder to find your favorite pieces. Whether you're working with a small drawer or a spacious one, organizing your lingerie can keep everything neat, accessible, and in top condition. Let’s explore some practical, creative ways to organize your lingerie drawer, incorporating tips and fabrics that require special...

Choosing the right lingerie is very important for ensuring comfort and maintaining healthy skin, especially for individuals with sensitive skin. Sensitive skin often reacts to certain materials, tight fits, or poorly ventilated fabrics, causing irritation, redness, or discomfort. Picking lingerie with hypoallergenic and breathable qualities is essential for ensuring all-day comfort. Here's a comprehensive guide to help you select lingerie that feels good on...

Menstruation is a natural part of life, yet it’s often surrounded by confusion, taboos, and misconceptions. Understanding menstrual health is essential for staying comfortable, maintaining hygiene, and feeling confident during your period. Your menstrual cycle isn’t just the days you bleed it’s a continuous process involving hormonal changes that affect your body. The cycle has four phases: Menstrual Phase: This is when bleeding occurs,...

Every woman deserves lingerie that not only fits perfectly but also empowers her to feel confident, comfortable, and radiant. At IFG, we have crafted the Blossom Series with keeping these principles in mind. This premium collection blends luxurious fabrics, innovative designs, and unmatched comfort, ensuring that every piece is a celebration of femininity and individuality for all ages and preferences. Each model from Blossom...

As sustainability becomes an important responsibility in modern lifestyles, industries worldwide are adapting to the demand for eco-friendly solutions. Use of organic fabrics is rapidly increasing in the world of intimate wear, offering not only comfort and style but also an opportunity to embrace environmentally conscious choices. As a company committed to adhering to regulatory standards and compliance, we are proud to contribute to...

We want to end this year on a high note, ensuring our customers are both happy and satisfied. Just like other wardrobe essentials, lingerie is a must-have, and we’re here to offer you the best selection. We've always strived to meet our customers’ needs and deliver satisfaction. We've always strived to meet our customers’ needs and deliver satisfaction. In this blog, we’ll highlight the...

Shapewear has become a must-have in every modern woman’s wardrobe, offering a perfect and smooth fit under clothes. In this guide, we’ll explore everything you need to know about shapewear, including its benefits and how to select the right style for your body. What Is Shapewear? Shapewear refers to specially designed undergarments that help smooth and shape the body. These garments are crafted from...

As the winter season is just around the corner, we have decided to walk you through a guide that’ll help you build the best warm nightwear collection. For those who love the coziness of cold nights with a touch of glamour, winter nightwear in dark hues, rich reds, and cozy neutrals is a timeless choice. Our sub-brand, Poppy, is dedicated to meeting every customer’s...

In recent years, bralettes have become a popular choice in the world of lingerie, with many people favoring them over traditional bras. But what exactly are bralettes, and are they really more comfortable than regular bras? Let’s explore the basics of bralettes, their uses, and why they might be the ideal choice for certain occasions and body types. What Is a Bralette? A bralette...

Briefs are an essential part of every woman's wardrobe, with different styles suited for various occasions and events. Ifg and Poppy have made it easier for you by offering a convenient value pack of mix-and-match briefs, featuring a variety of colors and patterns. Due to high customer demand, we’ve been consistently launching new packs to meet your needs. In this blog, we’ll walk you...

In recent years, we’ve seen a big shift in how beauty and fashion are presented to us, and it’s largely due to the power of social media. Influencers across the globe have raised their voices to redefine beauty standards and embrace inclusivity. They successfully shifted the narrative from a narrow approach to individualized beauty. We’ll explore how these body positivity icons have empowered women...

In the midst of today’s fast-paced world, we’re all in a hurry and just looking for a quick 5-minute hack as our savior. Fashion is an interesting art where you can experiment with and experience various dressing inspirations. Lingerie, being an essential part of your attire, must fit perfectly. However, even the best pieces can come with challenges, such as slipping straps, uncomfortable under...

When it comes to wearing uniforms whether for work, school, or sports—the right undergarments can make all the difference. With changes in your body during puberty, choosing the right bra becomes an essential part of your daily wear. We recommend selecting bras that provide support and comfort to boost your confidence as you go through a transformative journey. Here, we’ll explore three fantastic options...

Breast cancer remains one of the most common cancers among women worldwide. The journey of fighting this disease can be challenging, not just physically, but emotionally as well. As awareness about breast cancer continues to grow, IFG has always taken steps to make a huge impact through initiatives designed to support and empower individuals affected by breast cancer. Our organization is deeply committed to...

Motherhood is a beautiful yet challenging experience. As a new mom, one of the key aspects of your postpartum journey is breastfeeding. Whether you're planning to breastfeed only or mix breastfeeding with bottle-feeding, having the right nursing bra can make you feel much more comfortable and confident. In this ultimate guide, we'll walk you through everything you need to know about nursing bras, from...

“Good relationships keep us happier and healthier” - This is a lesson from the longest study on happiness by Robert Waldinger's. It is very important for everyone to build a few strong and healthy relationships that provide emotional and mental peace. These connections offer support, comfort, and love, playing a crucial role in our well-being. One of the most acknowledged ways to express affection...

We’re thrilled to announce the launch of our latest lingerie collection, designed to blend comfort and sophistication in a way that feels just right for every woman. From supportive bras that shape beautifully to breathable briefs that keep you fresh all day long, our new pieces are sure to become your everyday favorites. Ready to meet the stars of the show? Let’s dive in!...

Breast cancer is a disease that occurs when cells in the breast grow abnormally and uncontrollably. These abnormal cells can form a tumor, which may be benign (non-cancerous) or malignant (cancerous). Malignant tumors are cancerous and can invade surrounding tissues or spread to other parts of the body. Benign tumors, on the other hand, are non-cancerous and do not spread. While they can still...

At IFG, we specialize in crafting high-quality cotton bras that focus on comfort and style. As we shift towards a more body-positive approach, many are discovering the joys and benefits of embracing natural shapes without the extra padding. If you're curious about non-padded bras, this blog will explore their types, advantages, and tips for finding the perfect fit. Here, we explore the benefits of...

Pajama suits have evolved from simple sleepwear to stylish and comfortable loungewear options. Whether you're looking to relax at home, sleep soundly, or simply enjoy a cozy night in, the right pajama suit can make all the difference. No longer just relegated to the bedroom, pajama suits are perfect for relaxing at home, enjoying leisurely weekends, or even stepping out for a quick coffee run. With the right...

When it comes to lingerie, the choices we make go beyond mere comfort and functionality. The colors we select can reveal a lot about our personality, mood, and even the impression we wish to convey to others. Understanding the psychology of color can enhance our lingerie shopping experience and allow us to express ourselves in ways we might not have considered before. Understanding Color...

Lingerie, traditionally a private affair, has been making a bold statement on the streets in recent years. As the lines between fashion and function blur, more and more women are embracing the idea of styling lingerie as outerwear. This trend not only challenges societal norms but also allows for a unique and expressive personal style. IFG, Poppy, and Triumph: Leading the Lingerie Revolution IFG,...

In the world of E-commerce, where online buying is very common, customer feedback becomes vital for guiding new buyers. At IFG, a leading lingerie manufacturing company in Pakistan, we understand the importance of customer stories and testimonials. Our commitment to excellence is mirrored in our sister brand, Poppy, and together we strive to create intimate apparel that not only meets but exceeds your expectations....

Let’s dive into the latest lingerie trends and offer tips on how to incorporate them into your wardrobe with style and confidence. Just like fashion, lingerie trends evolve with the seasons, bringing fresh designs and materials that can enhance your everyday look or make special moments even more memorable. Here’s a guide to the top seasonal lingerie trends and how to wear them. 1....

When selecting lingerie, many focus on its style and suitability for various occasions. However, the right lingerie be it bras, briefs, or shape wear plays a significant role in supporting your posture and overall comfort. At IFG, including our respected sub-brands Poppy and Triumph, we understand that choosing the right lingerie is crucial not only for aesthetic reasons but also for maintaining good health...

With the start of a new school year on the horizon, it’s the perfect time to refresh your wardrobe with essentials that keep you feeling confident and comfortable. Whether you’re stepping into high school, heading back to university, or preparing for college life, Poppy and IFG have curated a collection of lingerie deals tailored just for you. These offers blend style, comfort, and affordability,...

Creating a capsule lingerie wardrobe is all about curating a collection of essential, versatile pieces that cater to various needs and occasions. A well-thought-out lingerie capsule ensures that you have the right undergarments for any outfit, boosting both confidence and comfort. Whether you’re new to the concept or looking to refine your current collection, this guide will help you build a capsule lingerie wardrobe...

Building a versatile lingerie collection is essential for every woman. Poppy offers a range of high-quality lingerie and loungewear that caters to every need—from everyday essentials to luxurious nightwear. Here’s a curated list of the top 10 must-have lingerie pieces from Poppy. Pajama Set 139 Price: Rs.2, 500 This CAMI & SHORTS set is your go-to for summer comfort. Made from soft cotton, it’s...

Lingerie has long been a symbol of femininity, comfort, and confidence. Over the years, the evolution of lingerie has reflected changing societal norms, advancements in fabric technology, and the diverse needs of women. At IFG, we pride ourselves on offering a range of lingerie that combines the best of classic design and modern innovation. Let’s take a journey through some of our most beloved...

When it comes to your bridal trousseau, selecting the perfect lingerie is just as important as choosing the right wedding dress. From your wedding day to the honeymoon, the right lingerie can enhance your comfort, confidence, and style. Here, we introduce some exquisite lingerie pieces that are perfect for brides, featuring styles from the Everyday Essentials collection and the luxurious Blossom series. Everyday Essential...

Lingerie is often perceived as just a pretty undergarment, but its impact goes far beyond aesthetics. From boosting confidence to providing comfort and improving posture, the benefits of wearing lingerie are numerous. At Poppy, we believe that investing in good-quality lingerie can enhance various aspects of your life. Here, we explore how our pieces can make a difference. 1. Boosts Confidence There's something inherently...

When it comes to taking care of your lingerie, hand washing is the gold standard. Delicate fabrics, intricate lace, and fine detailing deserve gentle care to maintain their beauty and longevity. Here's a comprehensive guide to properly hand wash your lingerie, ensuring your favorite pieces stay in top condition for as long as possible. Why Hand Washing? Hand washing is the gentlest way to...

Lingerie, the delicate and intimate clothing we wear under our outfits, has a fascinating history. Over the centuries, lingerie styles have changed dramatically, reflecting cultural shifts and evolving fashion trends. Let's take a journey through time to see how lingerie has transformed from ancient times to today. Ancient Times: Simple Beginnings In ancient civilizations like Egypt and Greece, lingerie was very simple. Women wore...

Shopping for lingerie can be a deeply personal experience, and whether you prefer the convenience of online shopping or the tactile experience of visiting a store, IFG, Poppy, and Triumph have you covered. Here’s a comprehensive guide to help you decide which shopping experience suits you best.  The Online Experience Convenience and Comfort Shopping online with IFG, Poppy, and Triumph allows you to browse...

As the world becomes increasingly aware of the environmental impact of fashion, more consumers are looking for sustainable options that align with their values. At Poppy, we are committed to providing beautiful, comfortable lingerie that is also eco-friendly. Our sustainable lingerie collection features pieces made from environmentally responsible materials without compromising on style or comfort. Here, we introduce some of our standout sustainable pieces...

Summer is the perfect season to showcase the versatility of camisoles. Whether you’re dressing up for a night out or keeping it casual for a day at the beach, camisoles are a must-have in your wardrobe. Today, we'll focus on styling our popular CAMISOLE 003, CAMISOLE 004, CAMISOLE 002, and Camisole Cotton to create stunning summer looks.  Casual Day Out Camisole: CAMISOLE 003 (Rs.1,...

Summer is here, and it's time to update your sleepwear with the latest trends from Poppy. Our new summer collection offers a variety of pajama sets designed to keep you cool, comfortable, and stylish during the warmer months. Let's dive into the must-have pieces that are defining summer sleepwear this season.  PS 139 – CAMI & SHORTS Set (Rs.2, 500) Discover our PS 139...

Poppy Lingerie is thrilled to unveil our latest collection, "Summer Secret," designed to bring you the perfect blend of comfort, style, and elegance for the summer season. From versatile camisoles to luxurious pajama sets, this collection has something for everyone. Let's take a closer look at some of the standout pieces from this exciting new lineup. Camisole 004 Price: Rs.900 Experience the ultimate comfort...

As the sun warms up the days and the nights grow shorter, we're thrilled to introduce you to our newest lingerie collection, "Summer Secrets" by Poppy. This collection is designed to capture the essence of summer with its blend of comfort, elegance, and vibrant colors. While we can’t reveal everything just yet, we’re excited to give you a behind-the-scenes look at what’s coming your...