Fitness & Beauty » Comfortable lingerie

When it comes to lingerie, comfort is the biggest concern for our all customers. Although our brand is widely recognized for prioritizing comfort, we’ve introduced a dedicated Everyday Essentials series to better meet the specific needs and concerns of our customers. Whether you’re heading to work, running errands, or relaxing at home, the right lingerie should make you feel supported and comfortable all day....

In recent years, bralettes have become a popular choice in the world of lingerie, with many people favoring them over traditional bras. But what exactly are bralettes, and are they really more comfortable than regular bras? Let’s explore the basics of bralettes, their uses, and why they might be the ideal choice for certain occasions and body types. What Is a Bralette? A bralette...

Lingerie, traditionally a private affair, has been making a bold statement on the streets in recent years. As the lines between fashion and function blur, more and more women are embracing the idea of styling lingerie as outerwear. This trend not only challenges societal norms but also allows for a unique and expressive personal style. IFG, Poppy, and Triumph: Leading the Lingerie Revolution IFG,...

In the world of E-commerce, where online buying is very common, customer feedback becomes vital for guiding new buyers. At IFG, a leading lingerie manufacturing company in Pakistan, we understand the importance of customer stories and testimonials. Our commitment to excellence is mirrored in our sister brand, Poppy, and together we strive to create intimate apparel that not only meets but exceeds your expectations....

With the start of a new school year on the horizon, it’s the perfect time to refresh your wardrobe with essentials that keep you feeling confident and comfortable. Whether you’re stepping into high school, heading back to university, or preparing for college life, Poppy and IFG have curated a collection of lingerie deals tailored just for you. These offers blend style, comfort, and affordability,...

Lingerie has long been a symbol of femininity, comfort, and confidence. Over the years, the evolution of lingerie has reflected changing societal norms, advancements in fabric technology, and the diverse needs of women. At IFG, we pride ourselves on offering a range of lingerie that combines the best of classic design and modern innovation. Let’s take a journey through some of our most beloved...

When it comes to your bridal trousseau, selecting the perfect lingerie is just as important as choosing the right wedding dress. From your wedding day to the honeymoon, the right lingerie can enhance your comfort, confidence, and style. Here, we introduce some exquisite lingerie pieces that are perfect for brides, featuring styles from the Everyday Essentials collection and the luxurious Blossom series. Everyday Essential...

As the world becomes increasingly aware of the environmental impact of fashion, more consumers are looking for sustainable options that align with their values. At Poppy, we are committed to providing beautiful, comfortable lingerie that is also eco-friendly. Our sustainable lingerie collection features pieces made from environmentally responsible materials without compromising on style or comfort. Here, we introduce some of our standout sustainable pieces...