Fitness & Beauty

Bras are not just undergarments; they're essential pieces of clothing that provide support, comfort, and confidence to women of all shapes and sizes. With an array of options available in the market, choosing the right bra can be overwhelming. However, Triumph, a renowned lingerie brand, offers a curated collection of bras designed to cater to every woman's needs. Here's a detailed look at the...

Eid is a time for celebration, reflection, and joyous gatherings with loved ones. As you prepare to mark this special occasion, why not elevate your comfort and confidence with the perfect lingerie choices? Whether you're spending Eid with family at home or attending festive gatherings, feeling comfortable in your attire is key to enjoying the festivities to the fullest. Doreen Triumph's Minimizer: Ultimate Support...

In the world of lingerie, comfort is key. However, finding affordable bras that don't compromise on quality can be a challenge. Today, we'll explore some budget-friendly IFG bras that are perfect for everyday wear, ensuring you feel comfortable and confident without breaking the bank. Amoreena Bra - Rs.570.00 For those seeking a basic yet comfortable option, the Amoreena Bra is an ideal choice. Made...

Welcome to our ultimate guide to Doreen's best-selling bras! Today, we're diving deep into Triumph's world-renowned Minimizer, crafted from luxurious lace and flexible Lycra. Doreen isn't just a bra; it's a corrective masterpiece designed to offer unparalleled lift, support, and comfort for those with fuller figures, ranging from B to H cup sizes. Let's explore why Doreen is a must-have in your lingerie collection....

As the world commemorates International Women's Day, it's a time to celebrate the achievements, resilience, and empowerment of women everywhere. In a remarkable display of solidarity and innovation, IFG and Poppy have joined hands to mark this special occasion in a truly unique and impactful manner. This Women's Day, IFG and Poppy proudly announced a groundbreaking initiative aimed at empowering women and fostering a...

In the hustle and bustle of everyday life, there's something truly comforting about slipping into cozy nightwear at the end of the day. Whether you're winding down with a book, catching up on your favorite show, or simply lounging around, the right nightwear can make all the difference. Let's explore six comfortable nightwear picks that promise a cozy evening ahead. 1. Pajama Set 129...

In the world of fashion, comfort and style should always go hand in hand. At our brand IFG, we believe in offering our customers the best of both worlds. That's why we're thrilled to introduce our latest arrival: the Mix and Match Solid Pack of 5 High-Waisted Pure Cotton Briefs. Designed with your comfort and style in mind, these briefs are a true testament...

In the world of lingerie, finding the perfect balance between comfort, support, and style can sometimes feel like an elusive quest. However, with the arrival of the Comfort 15 Deluxe Bra, the search just got a whole lot easier. Priced at an affordable Rs. 2,000, this bra promises to revolutionize your lingerie collection with its exceptional features and unparalleled comfort. Full Coverage, Unrivaled Support...

In the world of lingerie, finding the perfect balance between comfort and style can be a game-changer. Blossom Briefs, with their exquisite designs and thoughtful details, stand out as must-have additions to your underwear collection. Let's start with the Blossom 005 brief, priced at Rs.600.00. These full-coverage briefs are a versatile choice for every occasion. Whether you're wearing them under jeans or any fabric,...

Step into the vibrant world of Poppy, where fashion meets fun and surprises! Recently, Poppy hosted a spectacular pop-up event at Dolmen Mall Clifton that left everyone buzzing with excitement. Let's dive into the highlights of this unforgettable day featuring influencers, brand ambassadors, and an array of delightful attractions. Influencers Galore: A Star-Studded Affair Poppy's pop-up event was graced by the presence of over...

Finding the right bra can be a daunting task, especially with so many options available in the market. From comfort to style, support to versatility, there are various factors to consider when choosing the perfect bra for your needs. Triumph, a renowned lingerie brand, offers a range of bras designed to cater to different body types and preferences. Here, we explore some of Triumph's...

Are you in search of the perfect fusion of style and functionality to complement your active lifestyle? Look no further than the Cotton Racer back Top, meticulously designed to cater to the needs of teens and young women alike. This versatile garment offers unparalleled comfort, support, and style, making it an essential addition to any wardrobe. Pure Cotton Bliss: Indulge in the luxurious softness...

In a world where comfort meets style, there's a revolution happening in sleepwear. Gone are the days of sacrificing comfort for fashion or vice versa. Brands like Poppy and IFG are leading the charge, offering pajama sets that redefine what it means to lounge in luxury. Join us as we explore the comfort revolution and uncover why Poppy and IFG pajama sets are a...

Embarking on the journey to find the ideal bra size can be transformative, offering unparalleled comfort and confidence. In this comprehensive guide, we'll demystify the process of measuring your bra size, empowering you to make informed decisions and embrace lingerie that fits flawlessly. Step 1: Gather Your Tools Before you begin, ensure you have the following tools on hand: - A soft measuring tape...

When it comes to optimizing your fitness routine, the right gear can make all the difference. Among the essential pieces of active wear for women, the sports bra emerges as a key player in providing comfort, support, and confidence during workouts. In this blog post, we'll delve into the numerous benefits of wearing a sports bra, shedding light on the reasons why it should...

Welcome to our lingerie blog, where we believe that wearing the right lingerie can uplift your mood and boost your confidence. Today, we'll explore how selecting lingerie that matches your mood can make you feel more empowered and self-assured. Comfort is Key: Start by choosing lingerie that feels comfortable against your skin. Comfortable lingerie sets the foundation for a confident day, allowing you to...

Hey, lingerie enthusiasts! Today, we're embarking on a journey to discover the secrets of tender lingerie care. From delicate lace to intricate designs, our comprehensive guide is here to help you keep your intimate wardrobe in tip-top shape. Let’s dive into the world of lingerie care with love and simplicity. 1. Organize Your Intimate Collection for Longevity: Begin your lingerie care adventure with organization....

As we welcome the New Year, it's an ideal moment to update your closet and embrace the self-assurance that resonates from within. An impactful approach to achieve this is by immersing yourself in lingerie that not only complements your style but also empowers you. In this article, we'll explore carefully chosen lingerie selections aimed at boosting confidence and making you feel unstoppable in the...

In a world where self-expression and confidence intertwine, intimate fashion has become a canvas for personal style and empowerment. Embracing this evolution, we're thrilled to introduce the latest trend in gifting that celebrates individuality and sensuality, the Intimate Fashion E-Gift Cards. Gone are the days of generic presents; today, we invite you to explore the World of intimate fashion, where every lace detail and...

Welcome to a space where empowerment meets practicality, where the journey through womanhood is celebrated, and where the Poppy Period Box takes center stage for beginners like you! Embarking on your menstrual journey is a beautiful and natural part of life, but we understand that it can also be a time of uncertainty, questions, and perhaps a tad bit of anxiety. Fear not, we...

In a world where comfort meets style, innovation has taken center stage, and traditional undergarments are undergoing a remarkable transformation. Among the numerous of choices, the Front Open Bra emerges as a trendsetter, breaking free from conventional designs to offer a seamless blend of fashion and functionality. The Front Open Bra, a distinctive bra from traditional bra designs, has become a symbol of contemporary...

In a groundbreaking step toward modernizing the retail landscape and challenging societal norms, IFG and Poppy have joined forces with Go-Vend to introduce Pakistan's first-ever lingerie vending machine. This innovative collaboration with Go-Vend seeks to revolutionize the intimate apparel shopping experience, offering a discreet and convenient solution for individuals seeking a more private and accessible way to purchase lingerie. Traditionally, shopping for lingerie has...

Hello, fashion enthusiasts! We’re thrilled to unveil our latest arrivals that redefine comfort and style. Say hello to the Cotton Racerback and Everyday Briefs, your new wardrobe essentials for a seamless blend of fashion and functionality. Experience the perfect blend of softness and stretch with our latest addition: Cotton Racerback. Crafted from premium cotton, this racerback is not just a garment; it's a statement....

In the world of lingerie, panties play a crucial role in both fashion and function. Whether you're looking for comfort, a confidence boost, or a touch of sensuality, the right pair of panties can make all the difference. In this comprehensive blog series, we'll delve into the diverse universe of panty styles and cuts, exploring everything from classic basics to new and modern designs....

In the world of intimate expression, lingerie stands as a captivating language that whispers tales of desire, confidence, and allure. Whether it's a romantic gesture, a celebration of self-love, or a daring surprise, the world of lingerie invites you to explore a variety of styles, textures, and emotions. This guide is not just a compilation of garments; it's a celebration of the diverse aspects...

We are thrilled to introduce the all-new Bra Comfort 20, a paradigm shift in the world of undergarments designed to elevate your comfort to unprecedented heights. Say goodbye to compromise and hello to a new era of support, style, and blissful ease. The Bra Comfort 20 is not just a garment; it's a celebration of femininity and well-being. We've meticulously combined cutting-edge technology with...

Welcome to the coziest corner of fashion where warmth meets sensuality – our exploration of winter lingerie trends! As the temperature drops, it's time to elevate your intimate wear game with snug fits and warm hues that will not only keep you toasty but also make you feel absolutely fabulous. In this blog, we'll be your guide through the enchanting world of winter lingerie,...

Welcome to the snug and charming world of cozy pajama sets, where warmth meets style for your winter movie nights! As the temperature drops and the nights grow longer, there's nothing quite like wrapping yourself in the perfect ensemble for a delightful evening of cinematic bliss. In this blog, we'll take you on a journey through the most adorable and snug pajama sets that...

In a world where self-expression and self-love are increasingly celebrated, lingerie has emerged as more than just a hidden garment; it's a tool for empowerment and positive self-image. The connection between what we wear beneath our everyday attire and our mental health might seem subtle at first, but it's a connection that can profoundly influence how we perceive ourselves and navigate the complexities of...

Breast cancer is a formidable adversary, affecting millions of women worldwide every year. While it can strike anyone, regardless of their age or gender, understanding the risk factors associated with this disease is crucial for prevention and early detection. Knowledge is power, and in the case of breast cancer, it can mean the difference between life and death. In this comprehensive blog, we will...

Pregnancy is a beautiful and transformative journey, but it comes with its fair share of challenges, one of which is finding comfortable clothing that accommodates your changing body. Expecting mothers often experience a range of physical and emotional changes, and one thing they need more than ever is comfort. We’ll be exploring the world of maternity bra and pajama sets, discussing why they are...

We are thrilled to introduce our newest addition, the sensational briefs collection! Whether you're a fashion enthusiast, a trendsetter, or simply someone looking for the perfect blend of comfort and style, you're in for a treat. In this guide, we'll take you through our latest arrivals, showcasing the exquisite craftsmanship, attention to detail, and the unique features that set our briefs collection apart. Get...

In a world that constantly bombards us with unrealistic beauty standards and ideals, the journey to self-acceptance and body positivity can be challenging. However, the power of empowerment, self-love, and self-expression cannot be underestimated. We aim to explore the intersection of shapewear and body positivity, by delving into the ways in which these two seemingly contrasting concepts can coexist to empower women in their...

The journey of youth! It's a time of rapid growth, self-discovery, and independence. Along with these changes come physical transformations, and for many young girls, one of the most significant changes is the development of their breasts. This crucial moment in a teenager's life often prompts questions about clothing and undergarments, particularly bras. In this blog, we will delve into the world of bras,...

Sleep is a vital part of our daily routine, and the choices we make before bedtime can significantly impact the quality of our rest. One of the most frequently asked questions in the world of sleepwear is whether or not women should wear underwear to bed. It's a topic that has sparked countless discussions, and opinions on the matter vary widely. In this blog,...

In a world where staying active and pursuing a healthy lifestyle has become increasingly important, the role of sports bras cannot be overstated. Whether you're a devoted gym goer, a runner, or simply someone who enjoys staying active, the right sports bra is your trusty companion in the quest for comfort, support, and confidence during physical activities. In our fast-paced lives, where the demands...

Are you a jet-setter with a passion for both fashion and comfort? If so, you've landed in the right place! In this blog, where we explore the intersection of style and practicality in the world of travel. Today, we are diving into a topic that every adventurer can relate to: the perfect pajama sets for travellers. Traveling often involves long flights, unpredictable climates, and...

We believe that feeling confident and comfortable in your own skin starts from the very first layer you put on. Yes, we're talking about lingerie! Contrary to popular belief, luxurious lingerie doesn't have to come with a hefty price tag. Whether you're looking to treat yourself to something exquisite or simply searching for everyday essentials, we've got you covered. Our team has scoured the...

Welcome to our ultimate guide for all thing’s lingerie shopping! Whether you're a seasoned pro or a first-time buyer, navigating the world of lingerie can sometimes feel like entering a maze of lace, silk, and confusing sizing charts. Fear not! We're here to be your guiding light through the details of finding the perfect lingerie pieces that make you look and feel amazing. We'll...

In the ever-evolving world of fashion and undergarments, it's crucial to acknowledge and celebrate the diversity of women's bodies. One of the most significant challenges faced by many women is finding the perfect bra that not only offers support but also provides comfort and confidence, especially for those with larger busts. Women with larger busts have often found themselves struggling to find bras that...

We've all been there, those days when you're grappling with the ups and downs of your menstrual cycle. Whether it's the bloating, mood swings, or general discomfort that often accompany PMS (premenstrual syndrome), finding ways to feel both comfortable and confident becomes a top priority. While oversized sweaters and comfy pajamas might seem like the go-to choices, there's something incredibly empowering about slipping into...

In the world of intimate apparel, few things ignite a sense of passion and desire quite like black lingerie. Black lingerie has long been a symbol of allure, sophistication, and intimacy in the world of fashion and personal expression. Its undeniable power to captivate and empower individuals transcends time and cultural boundaries, making it a subject of fascination and intrigue that has endured across...

In a world where women continue to break barriers and shatter stereotypes, the significance of self-expression and confidence cannot be understated. While the concept of lingerie has evolved over time, its essence remains deeply rooted in empowering women to embrace their bodies and celebrate their individuality. For young girls transitioning into womanhood, lingerie serves as more than just undergarments; it becomes a symbol of...

As the joy of your wedding day begins to subside, a whole new chapter of excitement awaits, your honeymoon. A time for romance, intimacy, and creating unforgettable memories with your partner. And what better way to enhance this once-in-a-lifetime experience than with alluring lingerie that will make you feel confident, empowered, and irresistibly beautiful? Your honeymoon is a special occasion to celebrate the love...

Welcome to the world of comfort, style, and confidence! We are delighted to introduce our latest addition to the collection, the all new Lilly Bralette. Crafted with thorough attention to detail, our bralette combines fashion-forward designs with unmatched comfort, providing you with the perfect blend of support and appeal. Whether you're looking to embrace your natural curves or seeking a versatile undergarment for everyday...

In recent years, the concept of lingerie has evolved beyond its traditional perception as a solely intimate apparel category. With changing societal norms and a shift in attitudes towards fashion and self-expression, lingerie has transformed into a symbol of empowerment, embracing women's confidence and individuality. Among the various lingerie styles available, office wear lingerie has emerged as a particularly fascinating and empowering trend. Office...

Color holds the brush that paints the vivid landscapes of emotions, culture, and identity. As we navigate the land of fashion, garments appear as a captivating canvas on which the true spirit of colour displays itself. Whether in the vibrant hues of celebration or the somber tones of reflection, colors in garments play a transformative role in how we perceive ourselves and how we...

Just when you thought there was nothing wonderful about growing up, bras appear. Every young girl's life revolves around her bra since it actually gives the best support and protection she requires. From the first uncomfortable bra fitting to wandering around the lingerie sections during a teen's growing phase, there are various types of bras for teenagers available on the market that she can...

Even though wearing bridal attire is delightful, deciding which bra to wear underneath may be very challenging for a bride-to-be. Because bridal attire comes in a variety of forms and cuts, it's not as though we can buy one sort of bra and make it work with all the wedding clothes. Because of this, choosing the proper bra for every wedding gown is crucial. As...

As Eid approaches, the joyous festival brings with it a sense of celebration and renewal. Along with celebrating this day with your loved ones and relish in food to express joy and happiness, the festivities include various celebrations including dressing up in your finest attire. This is the time to show off a fierce sense of fashion, which is an important part of the...