International Menstrual Hygiene Day
International Menstrual Hygiene Day, founded in 2014 by the German NGO WASH United, strives to create a society in which every woman can manage her period hygienically, safely, and dignifiedly. Since its origin, this day has evolved to encompass a wide range of organizations, governments, and people from across the world, all working together to promote menstrual hygiene and break down taboos.
Menstrual hygiene issues are not limited to a single region or country. Women and girls throughout the world confront barriers to getting safe drinking water, sanitation, and cheap menstruation products. Cultural hurdles and stigmas exacerbate these challenges, frequently resulting to social marginalization and a lack of menstruation health education.
Empowering girls and women with accurate information about menstruation and menstrual hygiene is crucial in breaking stigmas and taboos surrounding the subject. Education promotes a healthy attitude towards menstruation and enables girls and women to manage their periods with dignity and confidence.
Millions of teenage girls, women, and those who have a monthly cycle lack access to adequate water and sanitation across the world. It is hard for women to manage their menstruation in a sanitary manner without this vital resource. Something has to give. And it all starts with raising public awareness about this critical topic.
Raising awareness and initiating a conversation about menstruation
Menstruation is a natural biological function and an indication of reproductive health, yet it is a taboo issue in many nations. In reality, in certain areas of the world, menstruation is still considered humiliating and completely private. Menstrual Hygiene Day, observed on May 28, was developed to recognize the right of individuals everywhere to manage their menstruation hygienically—and to get people talking about the issues that women, girls, and anyone who menstruate confront across the world.
Menstrual health is greatly influenced by easy availability to safe water.
Women and girls are disproportionately affected by a lack of access to adequate water and sanitation. Furthermore, managing menstruation in a sanitary manner is particularly difficult since it need proper sanitation facilities. This has a severe impact on women's health, safety, and dignity, while also keeping girls out of school on a regular basis, preventing them from receiving an equal education.
For world mensuration day, we at Poppy lingerie have collaborated with a sanitary napkins brand Embrace to introduce period boxes in Pakistan by the name of HAPPY PMS.
These briefs are also anti-pad slip so they are the most appropriate underwear for menstruation. The package also includes a pack of cotton embrace sanitary pads and a unique tetra-layer core.
Our boxes also include a hot/cold pack that may be used to relieve pain or cramps.
Our package also comes with a scrunchy and a pouch to keep the pad in, which can be conveniently stored in your purse and preserved the pad.
To make it easier for the user to comprehend, pamphlets outlining how to use the briefs and pads would be provided in the box.
We would undertake influencer marketing with notable influencers and physicians to talk about the global period day, how to take care of oneself during this time, how the period kit from Poppy may assist them, and why they should buy it.
Furthermore, the company Embrace will promote this on their app and social media pages to raise awareness about the period day.
We have also collaborated for this period box with another popcorn brand Pop Nosh for their sweet and salty popcorn a perfect healthy snack to satisfy your sweet cravings during the mensuration time.