Fitness & Beauty » IFG Pakistan

As the winter season is just around the corner, we have decided to walk you through a guide that’ll help you build the best warm nightwear collection. For those who love the coziness of cold nights with a touch of glamour, winter nightwear in dark hues, rich reds, and cozy neutrals is a timeless choice. Our sub-brand, Poppy, is dedicated to meeting every customer’s...

When it comes to wearing uniforms whether for work, school, or sports—the right undergarments can make all the difference. With changes in your body during puberty, choosing the right bra becomes an essential part of your daily wear. We recommend selecting bras that provide support and comfort to boost your confidence as you go through a transformative journey. Here, we’ll explore three fantastic options...

With the start of a new school year on the horizon, it’s the perfect time to refresh your wardrobe with essentials that keep you feeling confident and comfortable. Whether you’re stepping into high school, heading back to university, or preparing for college life, Poppy and IFG have curated a collection of lingerie deals tailored just for you. These offers blend style, comfort, and affordability,...

Lingerie, the delicate and intimate clothing we wear under our outfits, has a fascinating history. Over the centuries, lingerie styles have changed dramatically, reflecting cultural shifts and evolving fashion trends. Let's take a journey through time to see how lingerie has transformed from ancient times to today. Ancient Times: Simple Beginnings In ancient civilizations like Egypt and Greece, lingerie was very simple. Women wore...

Shopping for lingerie can be a deeply personal experience, and whether you prefer the convenience of online shopping or the tactile experience of visiting a store, IFG, Poppy, and Triumph have you covered. Here’s a comprehensive guide to help you decide which shopping experience suits you best.  The Online Experience Convenience and Comfort Shopping online with IFG, Poppy, and Triumph allows you to browse...

Buying lingerie for the first time can be both exciting and a little daunting. With so many styles, fabrics, and fits to choose from, it’s easy to feel overwhelmed. But fear not! This guide from IFG will walk you through everything you need to know to find lingerie that makes you feel confident, comfortable, and fabulous. Plus, discover why IFG is your best choice...

Lingerie isn't just about fashion—it's about empowerment, comfort, and embracing your true self. Despite this, many myths prevent women from fully enjoying the benefits of beautiful lingerie. Today, we're debunking these misconceptions to help you feel confident and fabulous every day. Let's explore the truth about lingerie and why investing in the right pieces can transform your wardrobe and your confidence. Myth 1: Lingerie...

In the world of sleepwear, pajama sets serve as the epitome of comfort and style. Beyond just being garments for sleep, they embody a lifestyle of relaxation and self-care. Whether you're someone who seeks budget-friendly options without compromising on quality or indulges in luxurious nightwear for an elevated experience, the market caters to a wide spectrum of preferences. In this comprehensive guide, we delve...

In the ever-evolving world of fashion, lingerie serves as both a foundation and an expression of personal style. As we embrace the year 2024, it's time to delve into the latest trends shaping the intimate apparel landscape. From innovative designs to sustainability initiatives, here's a comprehensive look at what's sizzling and what's fizzling out in the world of lingerie. What's Hot? Sustainable Chic With growing...

Step into the realm of elegance and comfort as we explore the exquisite world of Blossom lingerie. In this comprehensive guide, we unveil the allure of Blossom's finest creations, meticulously designed to elevate every special occasion, from bridal celebrations to romantic date nights. Join us on this journey as we delve deeper into the intricate details and luxurious fabrics that define Blossom's signature style....

Eid is a time for celebration, reflection, and joyous gatherings with loved ones. As you prepare to mark this special occasion, why not elevate your comfort and confidence with the perfect lingerie choices? Whether you're spending Eid with family at home or attending festive gatherings, feeling comfortable in your attire is key to enjoying the festivities to the fullest. Doreen Triumph's Minimizer: Ultimate Support...

Welcome to our ultimate guide to Doreen's best-selling bras! Today, we're diving deep into Triumph's world-renowned Minimizer, crafted from luxurious lace and flexible Lycra. Doreen isn't just a bra; it's a corrective masterpiece designed to offer unparalleled lift, support, and comfort for those with fuller figures, ranging from B to H cup sizes. Let's explore why Doreen is a must-have in your lingerie collection....

In the world of fashion, comfort and style should always go hand in hand. At our brand IFG, we believe in offering our customers the best of both worlds. That's why we're thrilled to introduce our latest arrival: the Mix and Match Solid Pack of 5 High-Waisted Pure Cotton Briefs. Designed with your comfort and style in mind, these briefs are a true testament...

Finding the right bra can be a daunting task, especially with so many options available in the market. From comfort to style, support to versatility, there are various factors to consider when choosing the perfect bra for your needs. Triumph, a renowned lingerie brand, offers a range of bras designed to cater to different body types and preferences. Here, we explore some of Triumph's...

Are you in search of the perfect fusion of style and functionality to complement your active lifestyle? Look no further than the Cotton Racer back Top, meticulously designed to cater to the needs of teens and young women alike. This versatile garment offers unparalleled comfort, support, and style, making it an essential addition to any wardrobe. Pure Cotton Bliss: Indulge in the luxurious softness...

Embarking on the journey to find the ideal bra size can be transformative, offering unparalleled comfort and confidence. In this comprehensive guide, we'll demystify the process of measuring your bra size, empowering you to make informed decisions and embrace lingerie that fits flawlessly. Step 1: Gather Your Tools Before you begin, ensure you have the following tools on hand: - A soft measuring tape...

In a world where comfort meets style, innovation has taken center stage, and traditional undergarments are undergoing a remarkable transformation. Among the numerous of choices, the Front Open Bra emerges as a trendsetter, breaking free from conventional designs to offer a seamless blend of fashion and functionality. The Front Open Bra, a distinctive bra from traditional bra designs, has become a symbol of contemporary...

In a groundbreaking step toward modernizing the retail landscape and challenging societal norms, IFG and Poppy have joined forces with Go-Vend to introduce Pakistan's first-ever lingerie vending machine. This innovative collaboration with Go-Vend seeks to revolutionize the intimate apparel shopping experience, offering a discreet and convenient solution for individuals seeking a more private and accessible way to purchase lingerie. Traditionally, shopping for lingerie has...

Hello, fashion enthusiasts! We’re thrilled to unveil our latest arrivals that redefine comfort and style. Say hello to the Cotton Racerback and Everyday Briefs, your new wardrobe essentials for a seamless blend of fashion and functionality. Experience the perfect blend of softness and stretch with our latest addition: Cotton Racerback. Crafted from premium cotton, this racerback is not just a garment; it's a statement....

In the world of lingerie, panties play a crucial role in both fashion and function. Whether you're looking for comfort, a confidence boost, or a touch of sensuality, the right pair of panties can make all the difference. In this comprehensive blog series, we'll delve into the diverse universe of panty styles and cuts, exploring everything from classic basics to new and modern designs....

In the world of intimate expression, lingerie stands as a captivating language that whispers tales of desire, confidence, and allure. Whether it's a romantic gesture, a celebration of self-love, or a daring surprise, the world of lingerie invites you to explore a variety of styles, textures, and emotions. This guide is not just a compilation of garments; it's a celebration of the diverse aspects...

We are thrilled to introduce the all-new Bra Comfort 20, a paradigm shift in the world of undergarments designed to elevate your comfort to unprecedented heights. Say goodbye to compromise and hello to a new era of support, style, and blissful ease. The Bra Comfort 20 is not just a garment; it's a celebration of femininity and well-being. We've meticulously combined cutting-edge technology with...

Welcome to the coziest corner of fashion where warmth meets sensuality – our exploration of winter lingerie trends! As the temperature drops, it's time to elevate your intimate wear game with snug fits and warm hues that will not only keep you toasty but also make you feel absolutely fabulous. In this blog, we'll be your guide through the enchanting world of winter lingerie,...

Welcome to the snug and charming world of cozy pajama sets, where warmth meets style for your winter movie nights! As the temperature drops and the nights grow longer, there's nothing quite like wrapping yourself in the perfect ensemble for a delightful evening of cinematic bliss. In this blog, we'll take you on a journey through the most adorable and snug pajama sets that...

In a world where self-expression and self-love are increasingly celebrated, lingerie has emerged as more than just a hidden garment; it's a tool for empowerment and positive self-image. The connection between what we wear beneath our everyday attire and our mental health might seem subtle at first, but it's a connection that can profoundly influence how we perceive ourselves and navigate the complexities of...

Breast cancer is a formidable adversary, affecting millions of women worldwide every year. While it can strike anyone, regardless of their age or gender, understanding the risk factors associated with this disease is crucial for prevention and early detection. Knowledge is power, and in the case of breast cancer, it can mean the difference between life and death. In this comprehensive blog, we will...

We are thrilled to introduce our newest addition, the sensational briefs collection! Whether you're a fashion enthusiast, a trendsetter, or simply someone looking for the perfect blend of comfort and style, you're in for a treat. In this guide, we'll take you through our latest arrivals, showcasing the exquisite craftsmanship, attention to detail, and the unique features that set our briefs collection apart. Get...

In a world that constantly bombards us with unrealistic beauty standards and ideals, the journey to self-acceptance and body positivity can be challenging. However, the power of empowerment, self-love, and self-expression cannot be underestimated. We aim to explore the intersection of shapewear and body positivity, by delving into the ways in which these two seemingly contrasting concepts can coexist to empower women in their...

Sleep is a vital part of our daily routine, and the choices we make before bedtime can significantly impact the quality of our rest. One of the most frequently asked questions in the world of sleepwear is whether or not women should wear underwear to bed. It's a topic that has sparked countless discussions, and opinions on the matter vary widely. In this blog,...

In a world where staying active and pursuing a healthy lifestyle has become increasingly important, the role of sports bras cannot be overstated. Whether you're a devoted gym goer, a runner, or simply someone who enjoys staying active, the right sports bra is your trusty companion in the quest for comfort, support, and confidence during physical activities. In our fast-paced lives, where the demands...

Are you a jet-setter with a passion for both fashion and comfort? If so, you've landed in the right place! In this blog, where we explore the intersection of style and practicality in the world of travel. Today, we are diving into a topic that every adventurer can relate to: the perfect pajama sets for travellers. Traveling often involves long flights, unpredictable climates, and...

Welcome to our ultimate guide for all thing’s lingerie shopping! Whether you're a seasoned pro or a first-time buyer, navigating the world of lingerie can sometimes feel like entering a maze of lace, silk, and confusing sizing charts. Fear not! We're here to be your guiding light through the details of finding the perfect lingerie pieces that make you look and feel amazing. We'll...

In the ever-evolving world of fashion and undergarments, it's crucial to acknowledge and celebrate the diversity of women's bodies. One of the most significant challenges faced by many women is finding the perfect bra that not only offers support but also provides comfort and confidence, especially for those with larger busts. Women with larger busts have often found themselves struggling to find bras that...

We've all been there, those days when you're grappling with the ups and downs of your menstrual cycle. Whether it's the bloating, mood swings, or general discomfort that often accompany PMS (premenstrual syndrome), finding ways to feel both comfortable and confident becomes a top priority. While oversized sweaters and comfy pajamas might seem like the go-to choices, there's something incredibly empowering about slipping into...

As the joy of your wedding day begins to subside, a whole new chapter of excitement awaits, your honeymoon. A time for romance, intimacy, and creating unforgettable memories with your partner. And what better way to enhance this once-in-a-lifetime experience than with alluring lingerie that will make you feel confident, empowered, and irresistibly beautiful? Your honeymoon is a special occasion to celebrate the love...

Welcome to the world of comfort, style, and confidence! We are delighted to introduce our latest addition to the collection, the all new Lilly Bralette. Crafted with thorough attention to detail, our bralette combines fashion-forward designs with unmatched comfort, providing you with the perfect blend of support and appeal. Whether you're looking to embrace your natural curves or seeking a versatile undergarment for everyday...

Color holds the brush that paints the vivid landscapes of emotions, culture, and identity. As we navigate the land of fashion, garments appear as a captivating canvas on which the true spirit of colour displays itself. Whether in the vibrant hues of celebration or the somber tones of reflection, colors in garments play a transformative role in how we perceive ourselves and how we...

Just when you thought there was nothing wonderful about growing up, bras appear. Every young girl's life revolves around her bra since it actually gives the best support and protection she requires. From the first uncomfortable bra fitting to wandering around the lingerie sections during a teen's growing phase, there are various types of bras for teenagers available on the market that she can...

As Eid approaches, the joyous festival brings with it a sense of celebration and renewal. Along with celebrating this day with your loved ones and relish in food to express joy and happiness, the festivities include various celebrations including dressing up in your finest attire. This is the time to show off a fierce sense of fashion, which is an important part of the...

If there is one thing that women are fully aware of, it is that what you wear beneath your clothes is just as essential as what you put on show. This implies that keeping up with the current lingerie trends should be as important as adopting the latest fashions in women's clothing. At first glance, silk robes, a beautiful lingerie item. Sexy lingerie isn't...

Finding the perfect bra that is comfortable and stays in place is difficult enough as it is, but if you have a smaller bra size, it can seem impossible. Contrary to popular belief, bra shopping for a skinny girl isn’t as easy as you would think. Most petite figured girls today, just want a bra with a supportive fit that flatters their natural shape....

International Menstrual Hygiene Day, founded in 2014 by the German NGO WASH United, strives to create a society in which every woman can manage her period hygienically, safely, and dignifiedly. Since its origin, this day has evolved to encompass a wide range of organizations, governments, and people from across the world, all working together to promote menstrual hygiene and break down taboos. Menstrual hygiene...