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From Colorful to Classic: Choosing the Best Mix-and-Match Brief Pack for You
Briefs are an essential part of every woman's wardrobe, with different styles suited for various occasions and events. Ifg and Poppy have made it easier for you by offering a convenient value pack of mix-and-match briefs, featuring a variety of colors and patterns. Due to high customer demand, we’ve been consistently launching new packs to meet your needs. In this blog, we’ll walk you... -
Body Positivity Icons: Influencers Redefining Beauty Standards in Lingerie
In recent years, we’ve seen a big shift in how beauty and fashion are presented to us, and it’s largely due to the power of social media. Influencers across the globe have raised their voices to redefine beauty standards and embrace inclusivity. They successfully shifted the narrative from a narrow approach to individualized beauty. We’ll explore how these body positivity icons have empowered women... -
The Impact of Proper Lingerie on Posture and Comfort
When selecting lingerie, many focus on its style and suitability for various occasions. However, the right lingerie be it bras, briefs, or shape wear plays a significant role in supporting your posture and overall comfort. At IFG, including our respected sub-brands Poppy and Triumph, we understand that choosing the right lingerie is crucial not only for aesthetic reasons but also for maintaining good health... -
How to Build a Capsule Lingerie Wardrobe
Creating a capsule lingerie wardrobe is all about curating a collection of essential, versatile pieces that cater to various needs and occasions. A well-thought-out lingerie capsule ensures that you have the right undergarments for any outfit, boosting both confidence and comfort. Whether you’re new to the concept or looking to refine your current collection, this guide will help you build a capsule lingerie wardrobe... -
The Evolution of Lingerie: A Look at IFG’s Classic and Modern Collections
Lingerie has long been a symbol of femininity, comfort, and confidence. Over the years, the evolution of lingerie has reflected changing societal norms, advancements in fabric technology, and the diverse needs of women. At IFG, we pride ourselves on offering a range of lingerie that combines the best of classic design and modern innovation. Let’s take a journey through some of our most beloved... -
How to Properly Hand Wash Your Lingerie: A Step-by-Step Guide
When it comes to taking care of your lingerie, hand washing is the gold standard. Delicate fabrics, intricate lace, and fine detailing deserve gentle care to maintain their beauty and longevity. Here's a comprehensive guide to properly hand wash your lingerie, ensuring your favorite pieces stay in top condition for as long as possible. Why Hand Washing? Hand washing is the gentlest way to... -
Sustainable Lingerie: Eco-Friendly Choices for the Conscious Consumer
As the world becomes increasingly aware of the environmental impact of fashion, more consumers are looking for sustainable options that align with their values. At Poppy, we are committed to providing beautiful, comfortable lingerie that is also eco-friendly. Our sustainable lingerie collection features pieces made from environmentally responsible materials without compromising on style or comfort. Here, we introduce some of our standout sustainable pieces... -
5 Ways to Style Your Camisole for summer
Summer is the perfect season to showcase the versatility of camisoles. Whether you’re dressing up for a night out or keeping it casual for a day at the beach, camisoles are a must-have in your wardrobe. Today, we'll focus on styling our popular CAMISOLE 003, CAMISOLE 004, CAMISOLE 002, and Camisole Cotton to create stunning summer looks. Casual Day Out Camisole: CAMISOLE 003 (Rs.1,... -
Sneak Peek: Behind the Scenes of Our New "Summer Secrets" Lingerie Collection
As the sun warms up the days and the nights grow shorter, we're thrilled to introduce you to our newest lingerie collection, "Summer Secrets" by Poppy. This collection is designed to capture the essence of summer with its blend of comfort, elegance, and vibrant colors. While we can’t reveal everything just yet, we’re excited to give you a behind-the-scenes look at what’s coming your... -
A Beginner’s Guide to Buying Lingerie: Tips for First-Time Shoppers on Finding the Perfect Fit and Style
Buying lingerie for the first time can be both exciting and a little daunting. With so many styles, fabrics, and fits to choose from, it’s easy to feel overwhelmed. But fear not! This guide from IFG will walk you through everything you need to know to find lingerie that makes you feel confident, comfortable, and fabulous. Plus, discover why IFG is your best choice... -
Budget-Friendly Lingerie Finds: Stylish and High-Quality Options at Affordable Prices
Finding the perfect lingerie doesn’t have to break the bank. Our brand is dedicated to offering stylish, high-quality lingerie at prices that won't strain your budget. Here’s a guide to some of our best budget-friendly options that combine comfort, support, and style. Amoreena Bra – Rs. 570.00 For everyday comfort, the Amoreena Bra is a must-have. Made from soft polyester fabric, this bra ensures... -
Lingerie Myths and Facts: Debunking Common Misconceptions and Embracing Confidence
Lingerie isn't just about fashion—it's about empowerment, comfort, and embracing your true self. Despite this, many myths prevent women from fully enjoying the benefits of beautiful lingerie. Today, we're debunking these misconceptions to help you feel confident and fabulous every day. Let's explore the truth about lingerie and why investing in the right pieces can transform your wardrobe and your confidence. Myth 1: Lingerie... -
Shopping on a Budget: Affordable IFG Bras That Don't Compromise Quality
In the world of lingerie, comfort is key. However, finding affordable bras that don't compromise on quality can be a challenge. Today, we'll explore some budget-friendly IFG bras that are perfect for everyday wear, ensuring you feel comfortable and confident without breaking the bank. Amoreena Bra - Rs.570.00 For those seeking a basic yet comfortable option, the Amoreena Bra is an ideal choice. Made...