Fitness & Beauty » Amoreena Cotton

In recent years, we’ve seen a big shift in how beauty and fashion are presented to us, and it’s largely due to the power of social media. Influencers across the globe have raised their voices to redefine beauty standards and embrace inclusivity. They successfully shifted the narrative from a narrow approach to individualized beauty. We’ll explore how these body positivity icons have empowered women...

When selecting lingerie, many focus on its style and suitability for various occasions. However, the right lingerie be it bras, briefs, or shape wear plays a significant role in supporting your posture and overall comfort. At IFG, including our respected sub-brands Poppy and Triumph, we understand that choosing the right lingerie is crucial not only for aesthetic reasons but also for maintaining good health...

Lingerie has long been a symbol of femininity, comfort, and confidence. Over the years, the evolution of lingerie has reflected changing societal norms, advancements in fabric technology, and the diverse needs of women. At IFG, we pride ourselves on offering a range of lingerie that combines the best of classic design and modern innovation. Let’s take a journey through some of our most beloved...

As the world becomes increasingly aware of the environmental impact of fashion, more consumers are looking for sustainable options that align with their values. At Poppy, we are committed to providing beautiful, comfortable lingerie that is also eco-friendly. Our sustainable lingerie collection features pieces made from environmentally responsible materials without compromising on style or comfort. Here, we introduce some of our standout sustainable pieces...

Summer is the perfect season to showcase the versatility of camisoles. Whether you’re dressing up for a night out or keeping it casual for a day at the beach, camisoles are a must-have in your wardrobe. Today, we'll focus on styling our popular CAMISOLE 003, CAMISOLE 004, CAMISOLE 002, and Camisole Cotton to create stunning summer looks.  Casual Day Out Camisole: CAMISOLE 003 (Rs.1,...

Summer is here, and it's time to update your sleepwear with the latest trends from Poppy. Our new summer collection offers a variety of pajama sets designed to keep you cool, comfortable, and stylish during the warmer months. Let's dive into the must-have pieces that are defining summer sleepwear this season.  PS 139 – CAMI & SHORTS Set (Rs.2, 500) Discover our PS 139...

Buying lingerie for the first time can be both exciting and a little daunting. With so many styles, fabrics, and fits to choose from, it’s easy to feel overwhelmed. But fear not! This guide from IFG will walk you through everything you need to know to find lingerie that makes you feel confident, comfortable, and fabulous. Plus, discover why IFG is your best choice...