Fitness & Beauty » Lingerie

When it comes to lingerie, comfort is the biggest concern for our all customers. Although our brand is widely recognized for prioritizing comfort, we’ve introduced a dedicated Everyday Essentials series to better meet the specific needs and concerns of our customers. Whether you’re heading to work, running errands, or relaxing at home, the right lingerie should make you feel supported and comfortable all day....

Creating a capsule lingerie wardrobe is all about curating a collection of essential, versatile pieces that cater to various needs and occasions. A well-thought-out lingerie capsule ensures that you have the right undergarments for any outfit, boosting both confidence and comfort. Whether you’re new to the concept or looking to refine your current collection, this guide will help you build a capsule lingerie wardrobe...

Lingerie, the delicate and intimate clothing we wear under our outfits, has a fascinating history. Over the centuries, lingerie styles have changed dramatically, reflecting cultural shifts and evolving fashion trends. Let's take a journey through time to see how lingerie has transformed from ancient times to today. Ancient Times: Simple Beginnings In ancient civilizations like Egypt and Greece, lingerie was very simple. Women wore...

Buying lingerie for the first time can be both exciting and a little daunting. With so many styles, fabrics, and fits to choose from, it’s easy to feel overwhelmed. But fear not! This guide from IFG will walk you through everything you need to know to find lingerie that makes you feel confident, comfortable, and fabulous. Plus, discover why IFG is your best choice...

As a lingerie brand committed to empowering individuals to feel confident and comfortable in their own skin, we understand that caring for your lingerie shouldn't be a luxury reserved for those with hefty budgets. That's why we're here to share some practical tips and tricks for lingerie care on a budget. Whether you've invested in a few quality pieces or you're working with a...

Lingerie is more than just underwear; it's a form of self-expression, confidence, and empowerment. Whether you're dressing for a special occasion or simply want to feel fabulous every day, having the right lingerie essentials in your wardrobe is essential. In this comprehensive guide, we'll explore the must-have lingerie pieces that every woman should own. From foundational basics to luxurious treats, these essentials will elevate...

In the world of fashion, comfort and style often seem to be at odds with each other. But what if we told you that you can have the best of both worlds? Yes, that's right! Our latest lingerie additions are here to revolutionize the way you think about undergarments. From supreme comfort to versatile style, we've got you covered with our diverse range of...

Bras are not just undergarments; they're essential pieces of clothing that provide support, comfort, and confidence to women of all shapes and sizes. With an array of options available in the market, choosing the right bra can be overwhelming. However, Triumph, a renowned lingerie brand, offers a curated collection of bras designed to cater to every woman's needs. Here's a detailed look at the...

Welcome to our ultimate guide to Doreen's best-selling bras! Today, we're diving deep into Triumph's world-renowned Minimizer, crafted from luxurious lace and flexible Lycra. Doreen isn't just a bra; it's a corrective masterpiece designed to offer unparalleled lift, support, and comfort for those with fuller figures, ranging from B to H cup sizes. Let's explore why Doreen is a must-have in your lingerie collection....

In the world of lingerie, finding the perfect balance between comfort, support, and style can sometimes feel like an elusive quest. However, with the arrival of the Comfort 15 Deluxe Bra, the search just got a whole lot easier. Priced at an affordable Rs. 2,000, this bra promises to revolutionize your lingerie collection with its exceptional features and unparalleled comfort. Full Coverage, Unrivaled Support...

In the world of lingerie, finding the perfect balance between comfort and style can be a game-changer. Blossom Briefs, with their exquisite designs and thoughtful details, stand out as must-have additions to your underwear collection. Let's start with the Blossom 005 brief, priced at Rs.600.00. These full-coverage briefs are a versatile choice for every occasion. Whether you're wearing them under jeans or any fabric,...

Step into the vibrant world of Poppy, where fashion meets fun and surprises! Recently, Poppy hosted a spectacular pop-up event at Dolmen Mall Clifton that left everyone buzzing with excitement. Let's dive into the highlights of this unforgettable day featuring influencers, brand ambassadors, and an array of delightful attractions. Influencers Galore: A Star-Studded Affair Poppy's pop-up event was graced by the presence of over...

Finding the right bra can be a daunting task, especially with so many options available in the market. From comfort to style, support to versatility, there are various factors to consider when choosing the perfect bra for your needs. Triumph, a renowned lingerie brand, offers a range of bras designed to cater to different body types and preferences. Here, we explore some of Triumph's...

Are you in search of the perfect fusion of style and functionality to complement your active lifestyle? Look no further than the Cotton Racer back Top, meticulously designed to cater to the needs of teens and young women alike. This versatile garment offers unparalleled comfort, support, and style, making it an essential addition to any wardrobe. Pure Cotton Bliss: Indulge in the luxurious softness...

When it comes to optimizing your fitness routine, the right gear can make all the difference. Among the essential pieces of active wear for women, the sports bra emerges as a key player in providing comfort, support, and confidence during workouts. In this blog post, we'll delve into the numerous benefits of wearing a sports bra, shedding light on the reasons why it should...

Welcome to our lingerie blog, where we believe that wearing the right lingerie can uplift your mood and boost your confidence. Today, we'll explore how selecting lingerie that matches your mood can make you feel more empowered and self-assured. Comfort is Key: Start by choosing lingerie that feels comfortable against your skin. Comfortable lingerie sets the foundation for a confident day, allowing you to...

In a groundbreaking step toward modernizing the retail landscape and challenging societal norms, IFG and Poppy have joined forces with Go-Vend to introduce Pakistan's first-ever lingerie vending machine. This innovative collaboration with Go-Vend seeks to revolutionize the intimate apparel shopping experience, offering a discreet and convenient solution for individuals seeking a more private and accessible way to purchase lingerie. Traditionally, shopping for lingerie has...

In the world of intimate expression, lingerie stands as a captivating language that whispers tales of desire, confidence, and allure. Whether it's a romantic gesture, a celebration of self-love, or a daring surprise, the world of lingerie invites you to explore a variety of styles, textures, and emotions. This guide is not just a compilation of garments; it's a celebration of the diverse aspects...

We are thrilled to introduce the all-new Bra Comfort 20, a paradigm shift in the world of undergarments designed to elevate your comfort to unprecedented heights. Say goodbye to compromise and hello to a new era of support, style, and blissful ease. The Bra Comfort 20 is not just a garment; it's a celebration of femininity and well-being. We've meticulously combined cutting-edge technology with...

Welcome to the coziest corner of fashion where warmth meets sensuality – our exploration of winter lingerie trends! As the temperature drops, it's time to elevate your intimate wear game with snug fits and warm hues that will not only keep you toasty but also make you feel absolutely fabulous. In this blog, we'll be your guide through the enchanting world of winter lingerie,...

Welcome to the snug and charming world of cozy pajama sets, where warmth meets style for your winter movie nights! As the temperature drops and the nights grow longer, there's nothing quite like wrapping yourself in the perfect ensemble for a delightful evening of cinematic bliss. In this blog, we'll take you on a journey through the most adorable and snug pajama sets that...

In a world where self-expression and self-love are increasingly celebrated, lingerie has emerged as more than just a hidden garment; it's a tool for empowerment and positive self-image. The connection between what we wear beneath our everyday attire and our mental health might seem subtle at first, but it's a connection that can profoundly influence how we perceive ourselves and navigate the complexities of...

Breast cancer is a formidable adversary, affecting millions of women worldwide every year. While it can strike anyone, regardless of their age or gender, understanding the risk factors associated with this disease is crucial for prevention and early detection. Knowledge is power, and in the case of breast cancer, it can mean the difference between life and death. In this comprehensive blog, we will...

Pregnancy is a beautiful and transformative journey, but it comes with its fair share of challenges, one of which is finding comfortable clothing that accommodates your changing body. Expecting mothers often experience a range of physical and emotional changes, and one thing they need more than ever is comfort. We’ll be exploring the world of maternity bra and pajama sets, discussing why they are...

We are thrilled to introduce our newest addition, the sensational briefs collection! Whether you're a fashion enthusiast, a trendsetter, or simply someone looking for the perfect blend of comfort and style, you're in for a treat. In this guide, we'll take you through our latest arrivals, showcasing the exquisite craftsmanship, attention to detail, and the unique features that set our briefs collection apart. Get...

Sleep is a vital part of our daily routine, and the choices we make before bedtime can significantly impact the quality of our rest. One of the most frequently asked questions in the world of sleepwear is whether or not women should wear underwear to bed. It's a topic that has sparked countless discussions, and opinions on the matter vary widely. In this blog,...

In a world where staying active and pursuing a healthy lifestyle has become increasingly important, the role of sports bras cannot be overstated. Whether you're a devoted gym goer, a runner, or simply someone who enjoys staying active, the right sports bra is your trusty companion in the quest for comfort, support, and confidence during physical activities. In our fast-paced lives, where the demands...

Are you a jet-setter with a passion for both fashion and comfort? If so, you've landed in the right place! In this blog, where we explore the intersection of style and practicality in the world of travel. Today, we are diving into a topic that every adventurer can relate to: the perfect pajama sets for travellers. Traveling often involves long flights, unpredictable climates, and...

We believe that feeling confident and comfortable in your own skin starts from the very first layer you put on. Yes, we're talking about lingerie! Contrary to popular belief, luxurious lingerie doesn't have to come with a hefty price tag. Whether you're looking to treat yourself to something exquisite or simply searching for everyday essentials, we've got you covered. Our team has scoured the...

Welcome to our ultimate guide for all thing’s lingerie shopping! Whether you're a seasoned pro or a first-time buyer, navigating the world of lingerie can sometimes feel like entering a maze of lace, silk, and confusing sizing charts. Fear not! We're here to be your guiding light through the details of finding the perfect lingerie pieces that make you look and feel amazing. We'll...

In the ever-evolving world of fashion and undergarments, it's crucial to acknowledge and celebrate the diversity of women's bodies. One of the most significant challenges faced by many women is finding the perfect bra that not only offers support but also provides comfort and confidence, especially for those with larger busts. Women with larger busts have often found themselves struggling to find bras that...

We've all been there, those days when you're grappling with the ups and downs of your menstrual cycle. Whether it's the bloating, mood swings, or general discomfort that often accompany PMS (premenstrual syndrome), finding ways to feel both comfortable and confident becomes a top priority. While oversized sweaters and comfy pajamas might seem like the go-to choices, there's something incredibly empowering about slipping into...

In a world where women continue to break barriers and shatter stereotypes, the significance of self-expression and confidence cannot be understated. While the concept of lingerie has evolved over time, its essence remains deeply rooted in empowering women to embrace their bodies and celebrate their individuality. For young girls transitioning into womanhood, lingerie serves as more than just undergarments; it becomes a symbol of...

As the joy of your wedding day begins to subside, a whole new chapter of excitement awaits, your honeymoon. A time for romance, intimacy, and creating unforgettable memories with your partner. And what better way to enhance this once-in-a-lifetime experience than with alluring lingerie that will make you feel confident, empowered, and irresistibly beautiful? Your honeymoon is a special occasion to celebrate the love...

Welcome to the world of comfort, style, and confidence! We are delighted to introduce our latest addition to the collection, the all new Lilly Bralette. Crafted with thorough attention to detail, our bralette combines fashion-forward designs with unmatched comfort, providing you with the perfect blend of support and appeal. Whether you're looking to embrace your natural curves or seeking a versatile undergarment for everyday...

In recent years, the concept of lingerie has evolved beyond its traditional perception as a solely intimate apparel category. With changing societal norms and a shift in attitudes towards fashion and self-expression, lingerie has transformed into a symbol of empowerment, embracing women's confidence and individuality. Among the various lingerie styles available, office wear lingerie has emerged as a particularly fascinating and empowering trend. Office...

Just when you thought there was nothing wonderful about growing up, bras appear. Every young girl's life revolves around her bra since it actually gives the best support and protection she requires. From the first uncomfortable bra fitting to wandering around the lingerie sections during a teen's growing phase, there are various types of bras for teenagers available on the market that she can...

Poppy Lingerie New Arrivals Invest in recycled lingerie products and be eco friendly. Recycle Bras launched for the first time in Pakistan this October with the assurity of zero excess fabric waste during its production. Designs are super comfortable and comfy for a woman to wear bra all day long with no show lines. It's important to be fair to nature and protect via...

Triumph came into existence a long time back, adding value in women’s life. It's known for its design, color, product variation & comfort. Listing down the most hot-selling Triumph lingerie that you should try this season! Minimizer Bras Bras that make your fit look perfect with reducing your bra size to 1 inch. These bras offer great support with all the comfort you need. It's...

Everybody is special & unique in its own way. A women should love her body and skin the way it is. Whether you are a petite size or a plus size women but if you have the confidence you can flaunt yourself and love your body. Skin color and size doesn’t matters what matters is your comfort, happiness and fun. IFG cater to all...

There are different types of breasts and everybody is unique in their own way. Women should wear bras according to their breast shape for a perfect fit and support with comfort. Here are the types of breasts and recommendations of bra styles. Types of Breasts & Bra Styles: Round Breast Boobs are round and fuller in cups. Full coverage bras go well as it...

This Eid, Be comfortable and relaxing all day because IFG presents its amazing quality undergarments for you at a reasonable price. The brand has a huge variety of bras, briefs, nighties, camisoles & nightwear. Sizes are available for all body shapes and sizes because IFG believes in body positivity and feel that every woman should accept her body type and wear the correct size. In...