Fitness & Beauty

As a lingerie brand committed to empowering individuals to feel confident and comfortable in their own skin, we understand that caring for your lingerie shouldn't be a luxury reserved for...

In a groundbreaking step toward modernizing the retail landscape and challenging societal norms, IFG and Poppy have joined forces with Go-Vend to introduce Pakistan's first-ever lingerie vending machine. This innovative...

In the world of intimate expression, lingerie stands as a captivating language that whispers tales of desire, confidence, and allure. Whether it's a romantic gesture, a celebration of self-love, or...

In a world where staying active and pursuing a healthy lifestyle has become increasingly important, the role of sports bras cannot be overstated. Whether you're a devoted gym goer, a...

We believe that feeling confident and comfortable in your own skin starts from the very first layer you put on. Yes, we're talking about lingerie! Contrary to popular belief, luxurious...

Welcome to our ultimate guide for all thing’s lingerie shopping! Whether you're a seasoned pro or a first-time buyer, navigating the world of lingerie can sometimes feel like entering a...