Fitness & Beauty

Shapewear has become a must-have in every modern woman’s wardrobe, offering a perfect and smooth fit under clothes. In this guide, we’ll explore everything you need to know about shapewear, including its benefits and how to select the right style for your body. What Is Shapewear? Shapewear refers to specially designed undergarments that help smooth and shape the body. These garments are crafted from...

As the winter season is just around the corner, we have decided to walk you through a guide that’ll help you build the best warm nightwear collection. For those who love the coziness of cold nights with a touch of glamour, winter nightwear in dark hues, rich reds, and cozy neutrals is a timeless choice. Our sub-brand, Poppy, is dedicated to meeting every customer’s...

In recent years, bralettes have become a popular choice in the world of lingerie, with many people favoring them over traditional bras. But what exactly are bralettes, and are they really more comfortable than regular bras? Let’s explore the basics of bralettes, their uses, and why they might be the ideal choice for certain occasions and body types. What Is a Bralette? A bralette...

Briefs are an essential part of every woman's wardrobe, with different styles suited for various occasions and events. Ifg and Poppy have made it easier for you by offering a convenient value pack of mix-and-match briefs, featuring a variety of colors and patterns. Due to high customer demand, we’ve been consistently launching new packs to meet your needs. In this blog, we’ll walk you...

In recent years, we’ve seen a big shift in how beauty and fashion are presented to us, and it’s largely due to the power of social media. Influencers across the globe have raised their voices to redefine beauty standards and embrace inclusivity. They successfully shifted the narrative from a narrow approach to individualized beauty. We’ll explore how these body positivity icons have empowered women...

In the midst of today’s fast-paced world, we’re all in a hurry and just looking for a quick 5-minute hack as our savior. Fashion is an interesting art where you can experiment with and experience various dressing inspirations. Lingerie, being an essential part of your attire, must fit perfectly. However, even the best pieces can come with challenges, such as slipping straps, uncomfortable under...

When it comes to wearing uniforms whether for work, school, or sports—the right undergarments can make all the difference. With changes in your body during puberty, choosing the right bra becomes an essential part of your daily wear. We recommend selecting bras that provide support and comfort to boost your confidence as you go through a transformative journey. Here, we’ll explore three fantastic options...

Breast cancer remains one of the most common cancers among women worldwide. The journey of fighting this disease can be challenging, not just physically, but emotionally as well. As awareness about breast cancer continues to grow, IFG has always taken steps to make a huge impact through initiatives designed to support and empower individuals affected by breast cancer. Our organization is deeply committed to...

Motherhood is a beautiful yet challenging experience. As a new mom, one of the key aspects of your postpartum journey is breastfeeding. Whether you're planning to breastfeed only or mix breastfeeding with bottle-feeding, having the right nursing bra can make you feel much more comfortable and confident. In this ultimate guide, we'll walk you through everything you need to know about nursing bras, from...

“Good relationships keep us happier and healthier” - This is a lesson from the longest study on happiness by Robert Waldinger's. It is very important for everyone to build a few strong and healthy relationships that provide emotional and mental peace. These connections offer support, comfort, and love, playing a crucial role in our well-being. One of the most acknowledged ways to express affection...

We’re thrilled to announce the launch of our latest lingerie collection, designed to blend comfort and sophistication in a way that feels just right for every woman. From supportive bras that shape beautifully to breathable briefs that keep you fresh all day long, our new pieces are sure to become your everyday favorites. Ready to meet the stars of the show? Let’s dive in!...

Breast cancer is a disease that occurs when cells in the breast grow abnormally and uncontrollably. These abnormal cells can form a tumor, which may be benign (non-cancerous) or malignant (cancerous). Malignant tumors are cancerous and can invade surrounding tissues or spread to other parts of the body. Benign tumors, on the other hand, are non-cancerous and do not spread. While they can still...

At IFG, we specialize in crafting high-quality cotton bras that focus on comfort and style. As we shift towards a more body-positive approach, many are discovering the joys and benefits of embracing natural shapes without the extra padding. If you're curious about non-padded bras, this blog will explore their types, advantages, and tips for finding the perfect fit. Here, we explore the benefits of...

Pajama suits have evolved from simple sleepwear to stylish and comfortable loungewear options. Whether you're looking to relax at home, sleep soundly, or simply enjoy a cozy night in, the right pajama suit can make all the difference. No longer just relegated to the bedroom, pajama suits are perfect for relaxing at home, enjoying leisurely weekends, or even stepping out for a quick coffee run. With the right...

When it comes to lingerie, the choices we make go beyond mere comfort and functionality. The colors we select can reveal a lot about our personality, mood, and even the impression we wish to convey to others. Understanding the psychology of color can enhance our lingerie shopping experience and allow us to express ourselves in ways we might not have considered before. Understanding Color...

Lingerie, traditionally a private affair, has been making a bold statement on the streets in recent years. As the lines between fashion and function blur, more and more women are embracing the idea of styling lingerie as outerwear. This trend not only challenges societal norms but also allows for a unique and expressive personal style. IFG, Poppy, and Triumph: Leading the Lingerie Revolution IFG,...

In the world of E-commerce, where online buying is very common, customer feedback becomes vital for guiding new buyers. At IFG, a leading lingerie manufacturing company in Pakistan, we understand the importance of customer stories and testimonials. Our commitment to excellence is mirrored in our sister brand, Poppy, and together we strive to create intimate apparel that not only meets but exceeds your expectations....

Let’s dive into the latest lingerie trends and offer tips on how to incorporate them into your wardrobe with style and confidence. Just like fashion, lingerie trends evolve with the seasons, bringing fresh designs and materials that can enhance your everyday look or make special moments even more memorable. Here’s a guide to the top seasonal lingerie trends and how to wear them. 1....

When selecting lingerie, many focus on its style and suitability for various occasions. However, the right lingerie be it bras, briefs, or shape wear plays a significant role in supporting your posture and overall comfort. At IFG, including our respected sub-brands Poppy and Triumph, we understand that choosing the right lingerie is crucial not only for aesthetic reasons but also for maintaining good health...

With the start of a new school year on the horizon, it’s the perfect time to refresh your wardrobe with essentials that keep you feeling confident and comfortable. Whether you’re stepping into high school, heading back to university, or preparing for college life, Poppy and IFG have curated a collection of lingerie deals tailored just for you. These offers blend style, comfort, and affordability,...

Creating a capsule lingerie wardrobe is all about curating a collection of essential, versatile pieces that cater to various needs and occasions. A well-thought-out lingerie capsule ensures that you have the right undergarments for any outfit, boosting both confidence and comfort. Whether you’re new to the concept or looking to refine your current collection, this guide will help you build a capsule lingerie wardrobe...

Building a versatile lingerie collection is essential for every woman. Poppy offers a range of high-quality lingerie and loungewear that caters to every need—from everyday essentials to luxurious nightwear. Here’s a curated list of the top 10 must-have lingerie pieces from Poppy. Pajama Set 139 Price: Rs.2, 500 This CAMI & SHORTS set is your go-to for summer comfort. Made from soft cotton, it’s...

Lingerie has long been a symbol of femininity, comfort, and confidence. Over the years, the evolution of lingerie has reflected changing societal norms, advancements in fabric technology, and the diverse needs of women. At IFG, we pride ourselves on offering a range of lingerie that combines the best of classic design and modern innovation. Let’s take a journey through some of our most beloved...

When it comes to your bridal trousseau, selecting the perfect lingerie is just as important as choosing the right wedding dress. From your wedding day to the honeymoon, the right lingerie can enhance your comfort, confidence, and style. Here, we introduce some exquisite lingerie pieces that are perfect for brides, featuring styles from the Everyday Essentials collection and the luxurious Blossom series. Everyday Essential...

Lingerie is often perceived as just a pretty undergarment, but its impact goes far beyond aesthetics. From boosting confidence to providing comfort and improving posture, the benefits of wearing lingerie are numerous. At Poppy, we believe that investing in good-quality lingerie can enhance various aspects of your life. Here, we explore how our pieces can make a difference. 1. Boosts Confidence There's something inherently...

When it comes to taking care of your lingerie, hand washing is the gold standard. Delicate fabrics, intricate lace, and fine detailing deserve gentle care to maintain their beauty and longevity. Here's a comprehensive guide to properly hand wash your lingerie, ensuring your favorite pieces stay in top condition for as long as possible. Why Hand Washing? Hand washing is the gentlest way to...

Lingerie, the delicate and intimate clothing we wear under our outfits, has a fascinating history. Over the centuries, lingerie styles have changed dramatically, reflecting cultural shifts and evolving fashion trends. Let's take a journey through time to see how lingerie has transformed from ancient times to today. Ancient Times: Simple Beginnings In ancient civilizations like Egypt and Greece, lingerie was very simple. Women wore...

Shopping for lingerie can be a deeply personal experience, and whether you prefer the convenience of online shopping or the tactile experience of visiting a store, IFG, Poppy, and Triumph have you covered. Here’s a comprehensive guide to help you decide which shopping experience suits you best.  The Online Experience Convenience and Comfort Shopping online with IFG, Poppy, and Triumph allows you to browse...

As the world becomes increasingly aware of the environmental impact of fashion, more consumers are looking for sustainable options that align with their values. At Poppy, we are committed to providing beautiful, comfortable lingerie that is also eco-friendly. Our sustainable lingerie collection features pieces made from environmentally responsible materials without compromising on style or comfort. Here, we introduce some of our standout sustainable pieces...

Summer is the perfect season to showcase the versatility of camisoles. Whether you’re dressing up for a night out or keeping it casual for a day at the beach, camisoles are a must-have in your wardrobe. Today, we'll focus on styling our popular CAMISOLE 003, CAMISOLE 004, CAMISOLE 002, and Camisole Cotton to create stunning summer looks.  Casual Day Out Camisole: CAMISOLE 003 (Rs.1,...

Summer is here, and it's time to update your sleepwear with the latest trends from Poppy. Our new summer collection offers a variety of pajama sets designed to keep you cool, comfortable, and stylish during the warmer months. Let's dive into the must-have pieces that are defining summer sleepwear this season.  PS 139 – CAMI & SHORTS Set (Rs.2, 500) Discover our PS 139...

Poppy Lingerie is thrilled to unveil our latest collection, "Summer Secret," designed to bring you the perfect blend of comfort, style, and elegance for the summer season. From versatile camisoles to luxurious pajama sets, this collection has something for everyone. Let's take a closer look at some of the standout pieces from this exciting new lineup. Camisole 004 Price: Rs.900 Experience the ultimate comfort...

As the sun warms up the days and the nights grow shorter, we're thrilled to introduce you to our newest lingerie collection, "Summer Secrets" by Poppy. This collection is designed to capture the essence of summer with its blend of comfort, elegance, and vibrant colors. While we can’t reveal everything just yet, we’re excited to give you a behind-the-scenes look at what’s coming your...

Finding the perfect plus-size lingerie that combines fit, comfort, and style can be challenging, but it's essential for feeling confident and supported. Whether you prefer padded, underwired, or minimizer bras, the right lingerie can make a significant difference in how you feel throughout the day. Here, we review and recommend some of the best plus-size lingerie options that cater to fuller figures, ensuring that...

In the world of lingerie, coordination is key. There's something uniquely empowering about wearing a matching set of beautifully crafted undergarments. It’s not just about aesthetics; it’s about the confidence boost that comes from knowing you’ve put thought and care into every layer of your outfit. At Poppy, we understand the allure and power of matching lingerie sets, which is why we've crafted a...

Buying lingerie for the first time can be both exciting and a little daunting. With so many styles, fabrics, and fits to choose from, it’s easy to feel overwhelmed. But fear not! This guide from IFG will walk you through everything you need to know to find lingerie that makes you feel confident, comfortable, and fabulous. Plus, discover why IFG is your best choice...

When it comes to achieving your fitness goals, having the right support is essential. At Poppy and Triumph, we understand the importance of comfort, style, and functionality in your workout gear. That's why we've curated a range of sports bras designed to enhance your performance and confidence during every sweat session. Let's delve into our collection and explore how each piece can elevate your...

May 28th marks an important date on our calendars: World Menstrual Hygiene Day. This day is dedicated to breaking the silence, raising awareness, and changing negative social norms surrounding menstrual health and hygiene. It's a day that underscores the importance of good menstrual hygiene management and highlights the challenges that women and girls face due to menstruation. Why Menstrual Hygiene Day Matters Menstrual Hygiene...

Welcome to Poppy's Lingerie Blog! Today, we're addressing some of the most frequently asked questions about lingerie. Whether you're a lingerie novice or a seasoned enthusiast, our comprehensive guide will help you make informed decisions and feel confident in your choices. 1. How Do I Find My Correct Lingerie Size? Finding the right size is crucial for comfort and support. Here’s how you can...

Finding the perfect lingerie doesn’t have to break the bank. Our brand is dedicated to offering stylish, high-quality lingerie at prices that won't strain your budget. Here’s a guide to some of our best budget-friendly options that combine comfort, support, and style. Amoreena Bra – Rs. 570.00 For everyday comfort, the Amoreena Bra is a must-have. Made from soft polyester fabric, this bra ensures...

Lingerie isn't just about fashion—it's about empowerment, comfort, and embracing your true self. Despite this, many myths prevent women from fully enjoying the benefits of beautiful lingerie. Today, we're debunking these misconceptions to help you feel confident and fabulous every day. Let's explore the truth about lingerie and why investing in the right pieces can transform your wardrobe and your confidence. Myth 1: Lingerie...

In the realm of fashion, lingerie holds a unique position. It’s not just about what’s visible to the outside world but also about what’s underneath – the foundation that sets the tone for your entire outfit. And when it comes to building a versatile and stylish lingerie collection, bundle offers emerge as the unsung heroes. Today, we delve into the world of lingerie bundles...

Mother’s Day is the perfect opportunity to show appreciation for all the love and care moms give throughout the year. And what better way to pamper her than with luxurious lingerie or a cozy pajama set? If you're on the lookout for the ideal gift, we've curated a selection of exquisite pieces that combine comfort and style, guaranteed to make any mom feel special....

As a lingerie brand committed to empowering individuals to feel confident and comfortable in their own skin, we understand that caring for your lingerie shouldn't be a luxury reserved for those with hefty budgets. That's why we're here to share some practical tips and tricks for lingerie care on a budget. Whether you've invested in a few quality pieces or you're working with a...

Lingerie is more than just underwear; it's a form of self-expression, confidence, and empowerment. Whether you're dressing for a special occasion or simply want to feel fabulous every day, having the right lingerie essentials in your wardrobe is essential. In this comprehensive guide, we'll explore the must-have lingerie pieces that every woman should own. From foundational basics to luxurious treats, these essentials will elevate...

In the world of sleepwear, pajama sets serve as the epitome of comfort and style. Beyond just being garments for sleep, they embody a lifestyle of relaxation and self-care. Whether you're someone who seeks budget-friendly options without compromising on quality or indulges in luxurious nightwear for an elevated experience, the market caters to a wide spectrum of preferences. In this comprehensive guide, we delve...

In the ever-evolving world of fashion, lingerie serves as both a foundation and an expression of personal style. As we embrace the year 2024, it's time to delve into the latest trends shaping the intimate apparel landscape. From innovative designs to sustainability initiatives, here's a comprehensive look at what's sizzling and what's fizzling out in the world of lingerie. What's Hot? Sustainable Chic With growing...

Step into the realm of elegance and comfort as we explore the exquisite world of Blossom lingerie. In this comprehensive guide, we unveil the allure of Blossom's finest creations, meticulously designed to elevate every special occasion, from bridal celebrations to romantic date nights. Join us on this journey as we delve deeper into the intricate details and luxurious fabrics that define Blossom's signature style....

In the world of fashion, comfort and style often seem to be at odds with each other. But what if we told you that you can have the best of both worlds? Yes, that's right! Our latest lingerie additions are here to revolutionize the way you think about undergarments. From supreme comfort to versatile style, we've got you covered with our diverse range of...

Wearing a bra that fits correctly is not just about comfort; it's about supporting your body and enhancing your overall well-being. At Intimate Fashions, we understand the significance of wearing the right bra size, which is why we're dedicated to helping you find bras that fit perfectly. In this blog, we'll explore the importance of a properly fitted bra and provide you with simple...